Eco Fashion

Gorman

These days fashion is all about sustainability, and being environmentally and economically friendly. Australian designer Lisa Gorman has done just that with her label 'Gorman'. Here's a little brief about the label and why she's leading the way in the fashion world by setting an example for others to follow. And a few pictures of the ranges as they are seriously cute!



































Lisa Gorman launched her label in 1999, in Fitzroy, Melbourne. Her first collection was titled ‘Less Than 12 Degrees’. This was the beginning of Gorman becoming an iconic Australian fashion label and she now has stores Australia wide, online and opening in NZ very soon.


Gorman Organic was introduced in 2007, in response to increasing environmental awareness, made possible by manufacturing innovations in fabric production. Blended throughout the main collection, Gorman Organic offers customers a sustainable choice without compromising good design and quality.

All garments in the Gorman Organic range are either certified organic yarns (such as bamboo and organic cotton), meaning that the materials used to create the garments are organically farmed and produced without pesticides; or the garments are sustainable, which means that the materials may not be specifically organic, but come from sustainable farming, non-chemical processing and/or closed loop production means.

Lisa Gorman is known as the 'Green Queen'. Here's a few reasons why:
Gorman reduced packaging by 90% and only use recyclable packaging materials, such as LDPE, when required. They use energy-efficient lighting and extensive recycling practices with 100% accredited green power. Gorman also hired an environmental consultant to work with the label, in both Australia and in its overseas manufacturing facilities to reduce the label’s environmental impact.

 

The brand’s shopping bags are made from 100 per cent recycled paper and if a customer refuses one, the bag’s value is donated to Friends of the Earth. A donation of $5 from every green and serene T-shirt sold also goes to the Friends of the Earth organisation. Gorman is a strong promoter of pedal power and as well as creating one-off Gorman bicycles annually, the brand is known to give discounts to customers who ride their bikes to the store.

  The Ship Shop is a ‘mini Gorman’ store within a giant recycled shipping container, stocking a great range of Gorman’s organic products. The Ship Shop tours around Australia, and visits all the major fashion festivals.

With the success of Gormans organic range, hopefully others will follow in Lisa's steps in creating a better future with environmentally eco friendly fashion :)