Tuesday 28 February 2012

Fashion plates to magazines

Magazines have been around for years and years, but oh how they have changed and evolved into the worldwide phenomenons they now are today.

Long before magazines were first published, people created illustrations of garments known as fashion and costume plates. First produced in 1778, costume plates illustrated the fashions of the past and fashion plates promoted and publicized fashion ideas at that time or in the near future.


Illustrations featured very elaborate detailed dresses. Jacques Esnauts and Michel Rapilly of Paris joined forces and began to issue their La Gallerie des Modes publication of coloured fashion plates and produced 342 figure plates and 72 hat plates. Above and below are illustrations featured at the gallery.
Fashion plates first featured in an English monthly magazine called ‘The Lady’s Magazine’ in 1770. Other magazines containing fashion plates included ‘Cabinet des Modes’, and ‘Journal de la Mode et du Gout’. Other fashion magazines also started to emerge including La Mode, La Bon Ton and Le Follet Courier des Salons. Le Follet was a magazine equivalent to our Vogue of today and flourished to the turn of the century.


The most famous of mid 19th century American magazines was Godey’s Ladies’ Handbook and it was published from July 1830 up until 1898 without a break. The magazine included fashion plates, stories, poems, how to make various crochet, tatting, lace making, knitting, embroidery and other craft articles, recipes and house keeping hints and tips. The Queen magazine was the longest running English magazine and ran until 1968 when Harpers Bazaar bought it out. It was called Harpers and Queen until the Queen was dropped in 2006. It was then renamed Harpers Bazaar.



 Vogue, Cosmopolitan and Vanity Fair also changed dramatically over the years and here's a look at how they too have evolved. We certainly don't see too many magazines these days with hand illustrated garments in them.





Might I add the price and content change over the years too, especially in Cosmopolitan magazine!

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